Case Studies
Review Featured Case Studies
For this case study, we are working with Jim, a finance and business development professional.
OBJECTIVE:
Jim wanted his profile to be seen by others in finance, business development, and related industries.
GOALS:
Rather than execute a one-off hit and run campaign, Jim wanted multiple campaigns over a lengthy period of time. Similar to how search engine rankings have to grow organically, Jim wanted a network that would grow, and in a sense, feed itself.
RESULTS:
The results were very much to Jim’s satisfaction as you can see in the screenshots and descriptions below.
First is you can see the rapid and tremendous increase in Jim’s visibility on LinkedIn.
Secondly, Jim’s increased visibility was specifically with the decision-makers that he needed to reach. Consequently, he received over 100 invitations to connect with many targeted and relevant people in the sectors that mattered to his business goals and needs.
Most importantly, we helped him convert this interest into meetings and telephone calls; and ultimately into business – real business.
In other words, into tangibles.
Case Studies
CASE STUDY 1
VP Business Development
Information Technology and Services
11-50 employees
Client was active on LinkedIn, with close to 400 profile views (albeit random) in the previous 12 weeks.
Client wanted to target decision-makers in Marketing and Advertising and Market Research in the UK, including within specific companies, and only the decision-makers in companies of more than 200 employees.
Results of our LinkedIn campaign:
- 518 profile views of exactly the target audience the client wanted to reach
- In the first week alone (which was a short week), the client saw an increase of 580% over past 3 month average
- 93 new connections
- Immediately scheduled a short trip to the UK to meet with some of the new connections
- Profile view ranking rose from #363 to #49 among client’s connections- even with the new ones
- Profile view ranking rose to #1 in client’s company and #1 among professionals like the client
- BONUS: The company web site had an increase in views from the UK by 305%
CASE STUDY 2
President
Financial Services
1-10 employees
Client not very active on LinkedIn, although aware of its potential importance for business; 74 profile views during the previous 12 weeks.
Client wanted to target decision-makers in Accounting, Financial Services, Insurance, and Law Practice, but only those who deal with a specific issue (certain key words) in the client’s geographical area; within 100 miles of the client’s business. Each industry had its own specifications as to company size.
Results of our LinkedIn campaign:
- 547 profile views of exactly the target audience the client wanted to reach
- In the first week alone, the client saw an increase of 3300% from the previous week
- 90 new connections
- Generated so much interest that: “I’ll tell you that I’ve had a hard time keeping up with everything especially the follow up. But, it all looks good.”
- Profile view ranking rose from #286 to #3 among client’s connections- even with the new ones
- Profile view ranking rose from #31 to #1 among professionals like the client
CASE STUDY 3
CEO
Computer Software
11-50 employees
Client was active on LinkedIn, with 420 profile views (albeit random) in the previous 12 weeks.
Client wanted to target CIOs, CTOs, CEOs, and COOs in Information Technology and Services across the US.
Results of our LinkedIn campaign:
- 686 profile views of exactly the target audience the client wanted to reach
- In the first 2 days, the client saw an increase of 364% over the previous entire week
- 102 new connections
- Profile view ranking rose from #540 to #52 among client’s connections- even with the new ones
- Profile view ranking rose from #14 to #2 among professionals like the client