FAQs

Especially with today’s new and unique challenges, firms of all kinds are finding it much more difficult to get their message across and sell their products and services. This is exactly where Attract Leads comes in; to assist you in building your sales funnel, to help connect you with the decision-makers that you need to reach; to help propel you and your company ahead professionally. Here are some of the most commonly-asked question that we receive:

Q: How do you decide who to target on our behalf?

A: When we first speak, you will tell us about your company, your target markets, and who the decision-makers are that you want to reach, including:

• Geography
• Industries
• Company size
• Which titles within the above are the decision-makers for your purposes within these companies
• Any other relevant information

We might make suggestions that you haven’t previously considered, which you can accept or reject to whatever extent that you want. And before we begin the campaign, we verify the relevant information with you.

Q: Can you exclude specific people and companies? For instance, my firm is already working with certain companies and therefore I don’t want to target them.

A: Yes, we can.

Q: As far as leads go, is there a rough number you might be able to comfortably suggest we may be seeing on a monthly basis?

A: This is THE question: Is it cost-effective?  Even with our experience, there is no possible way for us to quantify. Ultimately, it is an issue of how compelling what you are selling is to the prospects to whom you want to sell. We are simply the discovery and delivery system. We WILL lead your horse to water, but we can’t make it drink. We expose you directly to the decision-makers that you want to reach- that you need to reach in order to close a deal. It’s about beginning to build new professional relationships with people with whom you have none now. Each one could potentially result in a sale right away; or it could take 6 months, 6 years, or never. With this new exposure, you are on the map and have a chance with them. Without it, you aren’t.

Assuming that we have the ability to reach thousands of these decision-makers (and the only real limitation from our end is their actual numbers), your considerations would have to be how many will accept your offer and how many does it take to pay for the campaign. And again, assume that right now, they don’t know that you even exist. Afterwards, they will.

This is the most honest answer that I can give you.

Q: What’s your estimate on the number of people we will reach?

A: We will probably be targeting around 300 people a week, maybe up to 400. We are looking for a balance between targeting as many as possible and not getting labeled as spam, and that’s not an exact science

Q: Do you assist us in writing material?

A: PLEASE PUT IN WHAT YOU WANT HERE AND LET ME SEE IT.

Q: What does the scheduling look like?

A: Once we launch, it is constant and consistent, building the lists, populating them with data, and getting the message out. We generally like to send Mondays to Fridays, and we like to send early in the morning so that your targets receive the message first thing. Generally, there’s no reason to send over the weekend- unless you want to.

Q: Do you do A/B testing with your marketing campaigns?

A: If the initial plan is working, we continue to run with it. If we see that there are issues, then we will of course discuss with you to tweak the message to try and make it more appealing to your target group(s). In general though, the message that works for the VP Sales is probably going to be different than the message for the VP Finance. Their interests and pain points are different. We want to get each message right before sending anything. Sometimes, one single message will suffice though if it combines all of the elements.

A: How involved are we in the marketing messaging process?

Q: You will provide us with the text of the message(s) to send. We might have suggestions, but you know best what you offer (and again, Jason is the address if you want tweaking, etc.). Ultimately, this is all you really need to do. It isn’t much work because it isn’t a good idea to send out something that is too long for people to read.

Q: Are we correct in understanding that once there is a response from the prospect, we take it from there?

A: Absolutely. That’s exactly what you want. The idea is for us to identify them, to get their info, to send one or two brief, introductory messages/offers to collaborate; and if they bite, you take over and get them on a call to start the real process.

Q: What happens after the initial reach-out: Do you follow up with other drip campaigns?

A: As I mentioned above, we can schedule multiple emails to go out. If they don’t open or read the first, then they can receive a second. The second can be whenever you want- a week later, a month later, 2 months later, etc. Again, the balance is trying to get the message across without them feeling that we (you) are spamming them.

Q: Please tell me a little more about your personalized LinkedIn class.

A: A few preliminary facts about LinkedIn:

• It is the sine qua non of business today
• In 2020, there are some 660 MILLION users around the world- and is rapidly growing
• 46% percent of the social media traffic to B2B company sites is from LinkedIn.
• 97% of B2B marketers use LinkedIn as a content distribution channel.
• LinkedIn is responsible for 80% of B2B leads from social media.

You have probably been a user for some time, but it is time-consuming and you aren’t sure that you are getting your money’s worth. Especially if you have a paid subscription, that is a must- or it is money thrown away.

We will show you how to maximize your own LinkedIn profile, because it all starts there. We will help you improve your market segmentation skills, because that is how you find the right people with whom to connect and pitch your products and services. We will show you how to draw these decision-makers to you, because if they make the first move, the psychological barrier is lowered: You can move towards your pitch much faster and more effectively.

We know that your issue isn’t the ability to close. Your value proposition is unique. THE issue is finding the right people and opening with them.