Let’s start with a prospecting communication template for connecting via social media or even just via email.
Hello, [First name].
I am trying to determine if we should be connecting on LinkedIn (or other social profile).
In your capacity as VP at Company, would it helpful for you to find a more effective way to do “x”?
This is one of the areas in which I have a special focus.
From your LinkedIn profile, it appears we might have a synergy with exploring. And perhaps connecting might be a better idea now. Here’s a link to my LinkedIn profile if you want to consider connecting.
Thanks in advance for your consideration, [First name].
All the best,
Jason, CEO
Success in identifying and connecting with prospects and moving them into the lead sales funnel is often predicated on stimulating a compelling curiosity – like a mental itch.
Let’s dissect the template above.
1st sentence sets the tone that I need help to make a decision which may have mutual benefit.
Immediately, this is followed up with a reference to a success metric the prospect is targeting. (this means i did some research)
3rd sentence bolsters my credibility and relevancy and articulates that I’m somebody special with a unique talent. This gets me out of the “box”
4th sentence now personalizes things and gives the email personal context and also suggests I did my homework.
The message starts its downhill path to closing off the communication on an upbeat note – Let’s take it to the next level “for real”.
And the closing is personal with the prospect’s first name further laying the groundwork for convincing the prospect that this was all real.