Here are some letters or messages you can send out as part of your prospecting strategies and efforts.
SUBJECT: Follow up on the magazines for your library.
Hi Jeff,
My name is Jason __________. We are members of the same _______________ group. I visited your profile and see that you are involved in ______________________ area of your business.
I believe my company can help you save time and money on your existing ________________ purchases!
My company, Library Subscription Services, specializes in (1) Magazine and Newspaper Subscriptions, (2) For Public and School libraries. I have been doing this for 29 years and our company has a proven track record of saving clients time and money on their existing subscriptions year after year!! I do this through existing contractual agreements with key publishers and clearning houses. This means you will get preferred pricing AND possibly a better solution!
However, if you are not the right person who is in charge of your company’s existing subscriptions, a warm referral would be very much appreciated. Do you know who I can contact that is in charge of making decisions regarding these purchases?
Would you be able to provide me with their name and a phone number so I could get in touch?
I really want to thank you in advance for your helping me out here.
I would love to offer a free analysis on your company’s current purchases and provide some details on how LSS can save the Company money.
I would really like to schedule a few minutes of time with the right person to speak about it.
Sincerely,
Jason Ciment
SUBJECT: Subscription help?
Hi Jeff,
Is magazine subscription purchases on the horizon for your business this year? If so, may I propose a short email exchange — to decide if a serious conversation is warranted? If not, thanks for your time in considering. Please let me know what you decide, Jason?
Sincerely,
Jason ___________
Which of these templates would you prefer to send? to receive?